loved it, Eda!!! I came from twitter and I was really hoping someone to share something about it; it's very simple, but well executed and shed the light on how low the standards are in "brand activation" in tech because speaking for myself, I can't stand the absurd amount of billboards that lead to nothing on the streets anymore
Aesthetics as low hanging fruit is such a good and interesting take.
I agree, saw several posts mentioning it, even though it’s not something that would’ve come to mind for me at first
loved it, Eda!!! I came from twitter and I was really hoping someone to share something about it; it's very simple, but well executed and shed the light on how low the standards are in "brand activation" in tech because speaking for myself, I can't stand the absurd amount of billboards that lead to nothing on the streets anymore
don’t have data to back it up, but this campaign definitely seems to have delivered a better ROI than billboards
You nailed it. I just think the whole X tech substrata calling it the “best marketing job ever done” feels a bit over the top.
fair enough - I think overall its a pretty cool campaign + unique (although super simple)